SX

Shuchen Xu, Graphic Designer.
A visual communicator & creative thinker.

Currently in Los Angeles:

Full portfolio & resume upon request.
haloshuchen@gmail.com
See my experience =)

Logo & Visual Identity
Art Direction
UI/UX
Creative Coding
Packaging

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Elias Vineyards
Blending heritage and modernity to shape a timeless visual identity for a California winery.

Visual Identity + Logo Design

Machinify
Creating a simpler way forward for the future of healthcare intelligence.

Visual Identity + Logo Design

International Esperanza Project (IEP)
A visual identity rooted in Guatemala’s landscapes to inspire hope and empower change.

Visual Identity + Logo design

Gloo
Modernizing the platform company for the Christian ecosystem.

Visual Identity

Craigslist
Reimagine the most iconic Craigslist.

Visual Identity + Logo Design + Campaign

The Journey doesn’t End Here.
A 1 minute music video to show the beautfiul balance between nature and human kind.

Unreal Engine + Motion Capture + World Building

HDB
Visual Reinvention of a Chinese OEM: From Factory Floor to DTC Brand Presence.

Visual Identity + Art Direction

Nouveau
Inspired by Song(Ming), a Chinese font that was designed for movable type.
This font came out to embrace the opening of a new era in printing.

Font Design

NetApp
Vivamus et enim tincidunt, tempus quam a, varius.

Visual Identity