Project at Prophet
Designer Kat McGrath
Design Director Vansuka Chindavijak
We believe in a world where every person can take action to change their life.
Our mission
International Esperanza Project strengthens communities in Latin America from the inside, out—partnering to
create impact through lasting improvements to homes, healthcare, and education. So everyone can realize the future they hope for.
Design Decisions
Drawing its creative heartbeat from Guatemala’s vibrant landscapes and rich textile traditions, the identity system breathes life into IEP’s mission of hope and transformation.
At the heart of the visual language lies a circular mark—an emblem of unity, continuity, and unwavering support. Its branching form channels both human connection and Guatemalan nature, merging communal bonds with the organic growth of trees. This duality—people rooted in place, nurturing each other—is a poignant visual mirroring of IEP’s community-driven ethos.
Our color story intertwines deep, earthy tones—evoking Guatemalan terrain—with bright, lively accents that radiate optimism. Together, they express warmth, comfort, and the promise of a brighter tomorrow—visual cues to the nourishment of home, health, and education that IEP champions:
Inspired by Guatemala’s terrain, culture, and community, the illustration system is both narrative and functional. Scalable and versatile, these evocative motifs can stand alone as graphical statements or gently pattern an application—always reinforcing IEP’s story of impact across homes, health, and education.