Project at Prophet
Designer Adomas Bruzga
Design Director Vansuka Chindavijak
Creative Director Craig Stout
ABOUT
In the United States, healthcare spending continues to rise—with avoidable charges increasing the cost of care for everyone. In fact, nearly 25 cents of every dollar spent on healthcare is considered wasteful. This waste is driven by a range of factors from aging technology to complex and evolving regulations to cumbersome administrative tasks and even fraud.
New Mountain Capital set out to tackle these challenges head on, bringing together four proven industry leaders to create a first-in-kind healthcare intelligence company. Each organization in the merger brought unique capabilities that identified savings at distinct steps of the healthcare payment process. By combining the organizations’ expertise, AI-enabled technologies, and data, the merged organization was equipped to deliver frictionless, future-ready payment solutions.
Design Decisions
The logo’s ascending pillars embody Machinify’s relentless pursuit of progress—each bar a precise step upward, a testament to discipline, ambition, and clarity of vision. Together, they converge into a bold, unmistakable ‘M’, grounding the mark in the brand’s name while visually reinforcing its strength and stability.
The lead brand color, Electric Green, radiates innovation: sharp, vibrant, and full of kinetic energy. Paired with a palette of restrained neutrals, it creates a balance of dynamism and confidence—projecting a brand that is both forward-looking and assured in its foundation.
Graphic elements extend this story further. Diamond-shaped pixels echo the logic of code and data, tessellating into patterns that convey precision, modularity, and a distinctly tech-forward identity. These motifs don’t merely decorate—they reinforce Machinify’s positioning as a company where clarity meets complexity, and where growth is engineered with exacting craft.