Project at Prophet
A wine maker located in Napa Valley, California, Elias produces luxury wines for 30 years. Following a new brand strategy and positioning around “Worthy of the Moment”.
Promise
For those who value the intentional details that elevate meaningful moments into timeless memories.
Principles
Legacy of Progress
An Obsession with Detail
Unexpected Joy
Celebrated Memories
Design Decisions
The mark takes inspiration from the universal gesture of wine glasses raised in a toast. Subtle, refined, and celebratory, it encapsulates the spirit of shared joy while maintaining a sense of restraint. Like the wines themselves, the logo is crafted with elegance that doesn’t need to shout—it speaks through poise and precision.
Rooted in the California landscape, the palette balances warmth and sophistication. Deep browns and rich reds recall fertile soil and aged oak barrels, while soft beiges and confident blues evoke open skies and coastal horizons. Together, they express both heritage and timeless luxury—never ostentatious, always quietly confident. In line with the principle of Legacy of Progress, the system highlights the artistry and process of winemaking. Visual cues draw from the geographic coordinates of the vineyards, anchoring the brand in place and history.
Elias embodies a minimalist luxury: refined without excess, born from craft rather than display. Every touchpoint reflects an attention to detail, from the clean silhouettes of bottle forms to the balance of type and space.
To further emphasize the human and premium touch, handwritten elements are woven into the system—recalling the gestures of a winemaker’s notes, vineyard markings, or personal signatures. This layer of humanity softens the restraint of the brand, reminding us that behind every bottle is a hand, a craft, and a story.
Elias is a brand that feels innate in its elegance—not trying too hard, but ensuring every experience feels extraordinary and deeply personal.